It has been just over a year since the announcement of my role as the first African national ambassador for Tabac & the journey has been nothing short of amazing.
Quite fascinating to witness, as well as to experience, how the brand has seamlessly fit into my everyday grooming life. Coming into this partnership was an honour to say the least, knowing the values & characteristics of the Tabac man set out by the brand since 1959 – entrepreneurial, vigorous, iconic & most importantly, original !
It was with great pleasure that I got to announce the launch of a brand new Tabac product.
Tabac now has a new manly scent; the Tabac Original Craftsman Eau de Toilette, the modern aromatic fragrance for men. Specially put together for the modern man who is a master of his Craft.
I have been privileged enough to have been able to try out and wear the new scent before it has hit South African shelves & I have been blown away ! Being the first African ambassador & interacting almost daily with the South African public about the brand on my social media platforms & my journey with it, has been a huge eye opener. The pride the African man now takes in his grooming routine is quite something !
I’m often reminded of my childhood grooming influence when I pass on knowledge to my fellow man – my grandfather. A pristine & immaculate gentleman who took great care in his outward appearance. I love that I am able to follow in his footsteps, while defining who I am as a modern man.
Tabac has an array of products; aftershave, deodorant, beard oil, shaving soap & a deo stick. Look out for The Craftsman range, coming to an Edgars, Dis-Chem & Clicks near you !